Pure Natura – whole food supplements

All Icelandic supplements

Pure Natura produces encapsulated whole food supplement
from desiccated glands, organs and wild herbs
- an additional nutrition for people who want to
take advantage of the nutrients found in nature.

Pure Natura - Freeze dried organ supplements


Glyphosate with your salat or anitbiotics with your meat?

1200% increase in urine Various toxins – both herbicides and pesticides are widely used in modern agriculture. Due to that fact, it is not surprising to discover, that the majority of Americans today, have measurable amounts of glyphosate in their urine. Glyphosate is the active ingredient in the most common and widely used herbicide of all times –Roundup. The same toxin is also found in higher amount in breast milk […]

Iron deficiency – The nutrient most commonly missing in the diet of older people, women and children

According to the World Health Organization (WHO), iron deficiency is the most common nutrient deficiency in the world. Iron has many roles in the body, but one of its most important tasks is to transfer oxygen to the cells. It is important for the immune system and essential for many of the body´s metabolic functions. The production of enzymes (which play a vital role in the production of new cells, […]


The chart below lists the micronutrient content of broccoli, apples, oats and lamb liver. These foods are all known to be extra nutrient-rich and, by some, labeled as superfoods. The numbers with red color rate the highest in each category, representing the amount of that particular micronutrient in 100 grams of each food. The information is taken from the ISGEM database of Matis ltd., an Icelandic Food and Biotech R&D […]

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Let food be thy medicine - and medicine be thy food

-Hippocrates, father of modern day medicine