Pure Natura – whole food supplements

Pure Natura is an innovative startup company in Iceland.

Pure Natura produces encapsulated whole food supplement
from desiccated glands, organs and wild herbs
- an additional nutrition for people who want to
take advantage of the nutrients found in nature.

Pure Natura - Freeze dried organ supplements


Eating glands and organ meat

Consumption of glands and organs is not new. Throughout history, glands have been used along with various other parts of farm animals for health purposes. Previously it was common knowledge that the consumption of certain body parts of animals and fish had a good impact on the health and well being of the consumer. They were also specially consumed to prevent certain ailments, for instance was liver eaten to avoid […]

Your skin, hair and nails

Youthful and Radiant Skin and Hair When we started developing our production, we examined the material very well; it was obvious we had something very good in our hands. The Icelandic lamb organ meat is unique, both in terms of nutritional value and specially in purity. The wild harvested herbs that we use are no less powerful. Today we have found out that our products excel our expectation. When our […]

Our story

Throughout history, women have been giving and taking care of life. It was their responsibility to make healthy food from the resources they had and to keep family members alive and in good health. However, in the last few decades , things have changed and various feminine values have been pushed aside for more tangible ones. Money became a leading role in peoples’ life and food production was industrialized and […]

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Let food be thy medicine - and medicine be thy food

-Hippocrates, father of modern day medicine