Pure Natura – whole food supplements

All Icelandic whole food supplements

Pure Natura produces encapsulated whole food supplement from desiccated glands, organs and wild hand-picked herbs
- an additional nutrition for people who want to take advantage of the nutrients found in nature.

Pure Natura - Freeze dried organ supplements


Pure Natura- environmental footprints

Renewable energy means energy that comes from a source that does not decrease but renews itself constantly despite being used. An example of this is e.g. solar energy, energy from wind, geothermal energy, hydroelectric power, energy from biomass, etc. According to information from the International Energy Agency (IEA) for the years 2014-2016, only 22% of the electricity used in OECD countries is produced in a renewable manner, 60% of their […]

Icelandic lamb – the first protected product name in Iceland

Pure Natura is working with “the sheep farmers association of Iceland” and “Icelandic lamb marketing board” to get the message of the purity of the Icelandic lamb, across to consumers. That is very appropriate since the main ingredients of our supplements is organ meat from lamb that comes as a side-product when breeding lamb for human consumption. Our production started with utilizing lamb hearts and lamb liver as main ingredients […]


The vast majority of people are aware, that the food they eat has an impact on physical health. But what about mood and mental wellbeing… does it matter what we eat? Yes, food choices affect daily well-being. There are certain foods that are known for their effects, some in a positive way, but others for the worse. Good mood foods, that improve emotional and mental wellbeing are e.g. dark chocolate, […]

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Let food be thy medicine - and medicine be thy food

-Hippocrates, father of modern day medicine