On February 20th 2015, Hildur Thora Magnusdottir on behalf of Pure Natura was honoured the first price, along with another pioneer in a competition held by the Innovation Center in Iceland, Skagafjordur and Kaupfelag Skagfirdinga. The competition was called Ræsing. Pure Natura’s product Pure Thyroid was among 24 projects which participated in the competition, but three were chosen for further development. 900,000 ISK was donated to both pioneers in the first place.
From Nov. 21 (icelandic only)