Angel´s herb-Angelica Archangelica-Thought of the day

Angelica is known for its many purposes; it’s an old medicinal plant, food and a spice. The plant is also known under the name Angel´s herb. It is cultivated in many gardens worldwide, but grows wild in Russia, Scandinavia, Greenland and in Iceland. In Iceland the Vikings are suspected to have brought the plant with them when they settled the Island and there it has become well known and respected […]

Roseroot-Rhodiola Rosea- Thought of the day

Rhodiola is a plant of the Crassuaceae family, also known as Golden root & Artic root and by some even called the Nordic ginseng. It grows in the cool, northern climates and is native to the arctic regions of Europe, Asia and Alaska and in many regions of the Arctic. It has been used for thousands of years in certain traditional medicine treatments due to the high concentration of organic […]

Birch-Betula pubescens for detoxification of the system and decreased inflammation- Thought of the day

Birch is a tree that belongs to the Betulaceae family and is closely related to the oak/beech family. Birch is mostly found in temperate climates and is widespread in the Northern hemisphere, in North America, Europe, and Asia. Birch is a leafy tree, known from ancient times as a medicinal plant used in treating many diseases, also known as the “tree of life”. The bark, twigs, leaves, buds and sap […]

Coenzyme Q10–the miracle antioxidant-Thought of the day

Coenzyme Q10–the miracle antioxidant

Coenzyme Q10 is a vitamin-like substance found in every cell in all parts of the body. It is an antioxidant that is structurally similar to vitamin E and may even be a more powerful antioxidant than vitamin E. It is also called CoQ10 and Ubiquinol. CoQ10 is a nutrient that has been found to be beneficial for a surprising variety of health related issues and plays an important role in […]

Yarrow for relaxation and stress reduction- Thought of the day

Like the powerful Dandelion, Yarrow (Achillea millefolium) is a common weed native to the Northern hemisphere, where it grows freely in grassland, chalk land, roadsides and other sites with well draining ground. It is well known and widely used in herbal medicines and used both externally and taken orally  with good results. The entire plant is used, both dried and fresh.  Its use as medical plant has been traced back to […]

Dandelion-the secret weed you should be eating- Thought of the day

Taraxicum officinale

Despite the fact that most people “still” view dandelion as a bothersome weed, the herb holds a cherished spot in herbal medicine.  It is probably the herb that has been most used for medicinal purposes of all herbs, being widespread and easy to access. Many use both the leaves and the root to utilize the function of both parts. The flowers can be used too, for instance to make dandelion […]

The vital vitamin trio: D – A & K2- Thought of the day

In our next blogs we will be discussing the main nutrients and vital vitamins that can be found in Pure Natura´s products, their purpose and in which product you can find what. The Vital vitamin trio: D – A & K2 is the subject of this post. Organ meats have some of the highest concentrations of naturally occurring vitamin D of any food source. Liver is known to to be one […]

Maybe it´s what is missing in your diet, not what´s in it that matters-Thought of the day

The consumption of organ meats has fallen out of favor in the West, unfortunately since liver, kidney, heart and other animal organs from naturally raised, grass-fed animals are some of the most nutrient-rich foods you can eat. As I´ve written before and you can read about in details on this website, organ meats can be considered to be a nutritional powerhouse.  In general, organ meats are between 10 and 100 […]

Superfoods – Thought of the day

Superfoods are foods that are low in calories and have extra-large doses of vitamins and minerals, that assist us in warding off disease and live longer, healthier lives. Unlike dietary supplements or vitamins taken in isolation, they provide many nutrients that support each other and thus prevent imbalances that may occur when isolated vitamins are taken. Some of the nutrients that superfoods contain include antioxidants, healthy fats, fiber or phytochemicals. […]

Nature knows best – Thought of the day

Today Pure Natura is officially opening its webpage and it is therefore appropriate to talk a little about the purpose of our company – what is it that we’re going to do? Well, we’re going to make food supplements from Icelandic raw material; organs and glands from lambs mixed with wild herbs and vegetables. Well, why should we do that? Is there any need for additional supplements in the oceans […]