For those of you that don’t know our Pure Nutrition capsules from Icelandic lamb liver include many of the essential nutrients we need for our health and in good dosages as the lamb liver comes in capsules in a very concentrated form. Two capsules of Pure Nutrition provides you with 350-400 gr. broccoli worth of vitamin A, 300 gr. cooked lentils worth of vitamin B1, as much vitamin B2 as […]
Renewable energy means energy that comes from a source that does not decrease but renews itself constantly despite being used. An example of this is e.g. solar energy, energy from wind, geothermal energy, hydroelectric power, energy from biomass, etc. According to information from the International Energy Agency (IEA) for the years 2014-2016, only 22% of the electricity used in OECD countries is produced in a renewable manner, 60% of their […]
Pure Natura is working with “the sheep farmers association of Iceland” and “Icelandic lamb marketing board” to get the message of the purity of the Icelandic lamb, across to consumers. That is very appropriate since the main ingredients of our supplements is organ meat from lamb that comes as a side-product when breeding lamb for human consumption. Our production started with utilizing lamb hearts and lamb liver as main ingredients […]
The vast majority of people are aware, that the food they eat has an impact on physical health. But what about mood and mental wellbeing… does it matter what we eat? Yes, food choices affect daily well-being. There are certain foods that are known for their effects, some in a positive way, but others for the worse. Good mood foods, that improve emotional and mental wellbeing are e.g. dark chocolate, […]
1200% increase in urine Various toxins – both herbicides and pesticides are widely used in modern agriculture. Due to that fact, it is not surprising to discover, that the majority of Americans today, have measurable amounts of glyphosate in their urine. Glyphosate is the active ingredient in the most common and widely used herbicide of all times –Roundup. The same toxin is also found in higher amount in breast milk […]
According to the World Health Organization (WHO), iron deficiency is the most common nutrient deficiency in the world. Iron has many roles in the body, but one of its most important tasks is to transfer oxygen to the cells. It is important for the immune system and essential for many of the body´s metabolic functions. The production of enzymes (which play a vital role in the production of new cells, […]
The chart below lists the micronutrient content of broccoli, apples, oats and lamb liver. These foods are all known to be extra nutrient-rich and, by some, labeled as superfoods. The numbers with red color rate the highest in each category, representing the amount of that particular micronutrient in 100 grams of each food. The information is taken from the ISGEM database of Matis ltd., an Icelandic Food and Biotech R&D […]
People who take dietary supplements do so to get more vitamins and/or minerals into their diet. But how well does the body make use of these supplements? Let´s have a little look … (From the best selling book Prescription for Nutritional Healing by James F.Balch, MD & Phyllis A.Balch, C.N.C.) The function of vitamins “Vitamins are essential to life. They contribute to good health by regulating the metabolism and assisting […]
Ancestral diet is a term for numerous diets that claim to follow the eating patterns of ancient humans, who were hunter-gatherers. The goal of this style of eating is improved health and the theory behind it is that you will be healthiest when you eat the foods your body is best adapted to. Ancestral diets go by different names like the Traditional diet, the Neanderthal diet, the Caveman diet, the […]
Consumption of glands and organs is not new. Throughout history, glands have been used along with various other parts of farm animals for health purposes. Previously it was common knowledge that the consumption of certain body parts of animals and fish had a good impact on the health and well being of the consumer. They were also specially consumed to prevent certain ailments, for instance was liver eaten to avoid […]
