Natural Astaxanthin is found in various microorganisms such as algae and in marine animals; shrimp, lobster, salmon and more. Mammals are not capable of producing astaxanthin but can obtain it by eating the animals containing it and the algae that produce it. Astaxanthin is a fat-soluble pigment, dark red in color and belongs to a group of chemicals called carotenoids. It gives red and pink color to the shell of […]

In the Pure Natura product line we have some herbs and plants that fall within the definition of being called an adaptogen. The best known is Rhodiola Rosea but garlic and maybe even chervil and rosmarin can also be classified as one and can be found in our products. In the following blog we use parts from an article written by Rosemary Gladster on these amazing herbst. There you´ll learn […]

The stinging nettle is a plant with a long history of use. For thousands of years, it´s been used as food, for weaving cloth and making paper. The plant contains fibres similar to industrial hemp and flax. These fibres are hollow inside and provide natural insulation that makes the garments warm. During the First World War, the German military used stinging nettles in their soldiers’ uniforms. However, the nettle is […]