Over the past few years, consumers have been looking more and more for products with cleaner label. Health-conscious consumers want to know what they put into their bodies and it can be said that clean label is the new norm when it comes to food and beverage products. 73% of consumers are willing to pay extra for such ingredients and in year 2017 Clean label represented 33% of the total […]

Every year in September, Icelandic farmers, head to the mountains to herd their sheep and get them back home before the first snow arrives in Iceland. The beautiful, clean Icelandic mountains have been their home since the beginning of June and the only home that the lambs born that spring, ever get to know. The lambs have roamed free with their mother all summer, eating grass herbs and berries. During […]

Most men, who eat clean and healthy foods get the nutrients they need from their food. By eating healthy they build and maintain good health. However, men who eat typical Western diet (high calorie/low nutrition), experience nutrient deficiencies. They often lack vegetables and fruits in their diet and get too little exposure to sunlight. Magnesium, vitamin D and vitamin B12 deficiency is common. Some men need special supplements if their […]