The chart below lists the micro-nutrient content of broccoli, apples, oats and lamb liver. These foods are all known to be extra nutrient-rich and, by some, labeled as super foods. The numbers with red color rate the highest in each category, representing the amount of that particular micro nutrient in 100 grams of each food. The information is taken from the ISGEM database of Matis ltd., an Icelandic Food and […]

Elements of health

People who take dietary supplements do so to get more vitamins and/or minerals into their diet. But how well does the body make use of these supplements? Let´s have a little look … (From the best selling book Prescription for Nutritional Healing by James F.Balch, MD & Phyllis A.Balch, C.N.C.) The function of vitamins “Vitamins are essential to life. They contribute to good health by regulating the metabolism and assisting […]

Back to basics – Ancestral eating

Ancestral diet is a term for numerous diets that claim to follow the eating patterns of ancient humans, who were hunter-gatherers. The goal of this style of eating is improved health and the theory behind it is that you will be healthiest when you eat the foods your body is best adapted to. Ancestral diets go by different names like the Traditional diet, the Neanderthal diet, the Caveman diet, the […]

Eating glands and organ meat

Consumption of glands and organs is not new. Throughout history, glands have been used along with various other parts of farm animals for health purposes. Previously it was common knowledge that the consumption of certain body parts of animals and fish had a good impact on the health and well being of the consumer. They were also specially consumed to prevent certain ailments, for instance was liver eaten to avoid […]

Your skin, hair and nails

Youthful and Radiant Skin and Hair When we started developing our production, we examined the material very well; it was obvious we had something very good in our hands. The Icelandic lamb organ meat is unique, both in terms of nutritional value and specially in purity. The wild harvested herbs that we use are no less powerful. Today we have found out that our products excel our expectation. When our […]

Our story

Throughout history, women have been giving and taking care of life. It was their responsibility to make healthy food from the resources they had and to keep family members alive and in good health. However, in the last few decades , things have changed and various feminine values have been pushed aside for more tangible ones. Money became a leading role in peoples’ life and food production was industrialized and […]

Chervil – Grandma´s candy

The last couple of weeks we, at Pure Natura, have been collecting chervil. It is for our new whole food supplement; Pure Harmony, which will be marketed in 2018. In this mix, we use two species of the plant, sweet cicely (sweet chervil) and wild chervil. Chervil is a remarkable plant which can be used in many various ways, for example as a spice, herbal-tea or health supplement. According to folk […]

Exciting times

Summer at Pure Natura In the last few weeks, we at Pure Natura have worked hard in collecting herbs for next year’s production. Due to this, we’ve had limited time for blogging, but here’s a brief update of what we’ve been up to lately. Exciting New Products Coming Soon Last winter was unusually mild and all vegetation began earlier than usually. Its growth has been fast and all herbs are […]

Glowing food-biophoton

You are glowing!! Live raw food contains biophoton, which your body needs just as much as nutrients, e.g. vitamins and minerals. Biophotons are low frequency of light, which all live cells in plants, animals and human beings emit. It is not visible to the naked eye, but can be detected and measured with special devices. Plants use the energy of the sunlight to create food that we can eat and […]

Raw Food

Enzymes Most raw food contains enzymes, which are specialized catalysts, who stimulate chemical reactions in the cells. These enzymes, which are in live raw food, e.g. vegetables, start to break down when heated above 40° C (104 °F) and almost all enzymes are incapacitated at temperatures above 47°C. (117 °F). The human body produces enzymes that are essential for digestion, but enzymes in food also assist the digestion. If enzymes […]