Q&A Pure Natura supplements – Frequently Asked Questions

Q: Are Pure Natura´s products Certified organic ?
A: In general, you can say that lamb meat production in Iceland does not have organic label except for few farms. The rest of the sheep-farmers stick to the old traditional way of sheep-farming, which means that the sheeps are taken to the mountains during the summer. There the lambs grow up for ca.3 months. After that they are brought back to the farms and then slaughtered. Due to this special living condition, the lamb-meat is more like a wild game than a farm animal. The farmers association has its own label for lamb meat, which puts emphasis on this fact – i.e. that they are free roaming in nature, fed on grass, herbs and clean water.

Icelandic lamb
The plants and herbs used for our products grow wild in the highland or elsewhere far away from agricultural land and human intervention. Only garlic does not grow wild in Iceland and is therefore not possible to get. We therefore use organic garlic grown abroad, but hope it will be available in Iceland soon.

Q: Are there any pesticides, herbicides, fertilizers or other toxins used on the plants and herbs in Pure Natura’s whole food supplements ?
A: No ! There are no such substances used on the plants and herbs included in our products. These are wild growing plants, growing without fertilizers where no toxins have been sprayed.

Q: What about antibiotics, how can you be sure there are none in the organ meat used in the supplements ?
A: According to the European Medicines Agency and the national Goverments of the US, Australia and New Zealand, Iceland has one of the lowest use of antibiotics in agriculture. Only Norway has a little less use. This means that the organ meat of the lambs used for our supplement is one of the purest meat possible to get in the world today.

Q: Are Pure Natura’s whole food supplement comparable with synthetic multivitamin supplement ?
A: They are more comparable with real, highly nutritional food since they are supplements made from concentrated, dehydrated whole foods. The vitamins found within these supplements are not isolated. They are highly complex structures that combine a variety of enzymes, coenzymes, antioxidants, trace elements, activators and many other unknown or undiscovered factors all working together synergistically, to enable this vitamin complex to do its job in your body. Many of them are protein bound, such as iron, which is so called heme-iron. It is much better utilized and used by the body than other form of iron. Since the Pure Natura Supplements are made from whole food, the body recognizes them and uses them like any other food.
Whole food supplements provide nutritional balance whereas synthetic vitamins can produce drug-like effects and cause the body to try to compensate for missing components.

Q: Can Pure Natura’s whole food supplement be taken instead of synthetic multivitamin supplement ?
A: Yes, you can.

Q: Is it okay to take other food supplements along with Pure Natura supplements ?
A: We would not recommend taking vitamin A along with the Pure Natura supplements containing lamb liver. There is also no need to take supplements containing the B-vitamins or iron. ) You may want to add some extra vitamins or fats to the daily dose of Pure Natura supplements, such as vitamin C, Omega 3 and vitamin D (if you live in the northern hemisphere).

Q: Do Pure Natura’s whole food supplements contain gluten, lactose, soy, artificial colors, flavors or binders ?
A: No, none.

Q: Do Pure Natura’s whole food supplement come in pills or capsules ?
A: They come in capsules made of hypromellose (made from raw cellulose), that can be opened in case someone rather wants to use its content that way.

Q: Is it safe to use Pure Natura’s whole food products as a long term supplement ?
A: Long-term use should be safe as long as you stick to the daily dose. We do recommend though, as with any other food, to rotate the supplements to get a variety of nutrients. Pure Natura offers a range of high quality food based supplements that each has its specialties and benefits.

Q: Is it okay to open the capsules and consume the powder or add the powder to food, rather than swallowing them whole ?
A: Yes. The supplements can be added to food or shakes for those who can´t swallow capsules.

Q: Is there a protocol for how to use Pure Natura’s Whole Food supplements?
A: Stick to the daily dose and rotate the products in order to get the most benefit from them. You can also take more than one type of Pure Natura supplement at the time, for example Pure Nutrition with Pure Heart or Pure Power with Pure Liver. Do not exceed the recommended dose, and if you take two sorts together then take no more than 4 capsules per day total.

Q: How can you make sure the products are not tainted with GMO´s or any other foreign substances?
A: There are no GMO crops harvested in Iceland so there is no risk of cross pollination or mixing with GMO´s. The lambs from whom the glands and organs are derived are only fed grass and herbs and never eat any GMO feeds. Iceland is an extremely clean country, with very little pollution of any kind. Therefore we can say with certainty that our products are as clean and free from any kind of pollution and foreign matters as possible. The production process is very gentle and does not require any harsh methods or substances.

Q: How can you claim your products are so good ?
A: Because both the raw material and the production process deliver a unique product, not to be found anywhere else in the world or on the vitamin marked.

Q: How do you ensure plants used in your products are safe and pure ?
A: By only using plants and herbs that grow in the pure Icelandic environment, free of pollution of any kind. The raw material that does not grow in Iceland and cannot be collected there is organically certified and bought from farmers or suppliers whom we trust to supply only high quality raw material. We do not buy any plants or herbs originated from China.

Q: What are the common ingredients in Pure Natura’s supplements ?
A: Organ meat from Icelandic lamb is the main ingredient in all the Pure Natura supplements. Other ingredients include: flowers, leaves, seeds and roots of healing herbs and plants growing mainly in Iceland.

Q: What ingredient does Pure Natura use to bind the nutrition in the supplements ?
A: None. There are no additives, binders, fillers or any other ingredients than the organ meat and the associated herbs and plants.

Q: Where is your company situated/located?
A: It is located in North-Iceland, in the small town Sauðárkrókur.

Q: Where does Pure Natura get its plants and herbs from ?
A: Majority of them is growing wild in Icelandic nature and is handpicked there. The plants and herbs that cannot grow there are ordered from reliable suppliers and farmers. We do not use any plants or herbs originated from China.

Q: Where does Pure Natura get its organs and glands from ?
A: They are from the nearest slaughterhouse in N-Iceland, KS located in Sauðárkrókur – town.

Q. Is Organ meats bad for gout ?
A: We would not recommend eating organ meats until the gout is under full control. Organ meats are bad for gout because they have a very high purine content, which can trigger a gout attack. On the other hand organ meats are good for overall health because they are loaded with nutrients like vitamins, minerals and healthy fats – which may help prevent future gout attacks.

Q: Should anyone avoid eating organ meat ?
A: Yes, those with too much iron in their blood and those who have gout.
The ingredients in Pure Natura´s supplements is raw food. Those, who for some reason are sensitive to raw meat, might want to avoid taking them. This includes cancer patients on immune suppressing therapy.

Q: Where can I purchase Pure Natura´s products ?
A:  www.purenatura.is See also list of retailers on our site.

Statement: Dietary supplements are not intended to treat, diagnose, mitigate, prevent, or cure disease. In some cases, dietary supplements may have unwanted effects, especially if taken before surgery or with other dietary supplements or medicines, or if you have certain health conditions.
Do not self diagnose any health condition. Work with your health care provider to determine how best to achieve optimal health and always check with your health care provider before taking a supplement, especially when combining or substituting them with other foods or medicine.


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