Icelandic farmers are gathering their sheep before winter

Every year in September, Icelandic farmers, head to the mountains to herd their sheep and get them back home before the first snow arrives in Iceland. The beautiful, clean Icelandic mountains have been their home since the beginning of June and the only home that the lambs born that spring, ever get to know. The lambs have roamed free with their mother all summer, eating grass herbs and berries. During […]

Important nutrients for men

Most men, who eat clean and healthy foods get the nutrients they need from their food. By eating healthy they build and maintain good health. However, men who eat typical Western diet (high calorie/low nutrition), experience nutrient deficiencies. They often lack vegetables and fruits in their diet and get too little exposure to sunlight. Magnesium, vitamin D and vitamin B12 deficiency is common. Some men need special supplements if their […]

Hypothyroidism, nutrients and energy

Some people are blessed with a lot of energy and endurance, while others have little or no energy to face daily challenges, no matter how often they rest. Wholesome food contributes to general well-being and gives energy, while unhealthy food, with poor nutrition causes the opposite, discomfort and loss of energy. Liver is unique in terms of the amount and variety of nutrients it includes, containing between 10 and 100-fold […]

The best vitamins for women

Nutrition women need Good health is based on nutrition, proper pure water intake, regular exercise, sufficient rest and mental and emotional balance. Peoples need for nutrients is individual, differs by gender, age, occupation, place of residence etc. However, a good foundation of certain known vitamins and minerals is essential for each human body to function properly. These are 13 vitamins and 16 minerals, and in addition, there are various other […]

Pure Nutrition – A Nutritional Powerhouse from desiccated liver

For those of you that don’t know our Pure Nutrition capsules from Icelandic lamb liver include many of the essential nutrients we need for our health and in good dosages as the lamb liver comes in capsules in a very concentrated form. Two capsules of Pure Nutrition provides you with 350-400 gr. broccoli worth of vitamin A, 300 gr. cooked lentils worth of vitamin B1, as much vitamin B2 as […]

Pure Natura- environmental footprints

Renewable energy means energy that comes from a source that does not decrease but renews itself constantly despite being used. An example of this is e.g. solar energy, energy from wind, geothermal energy, hydroelectric power, energy from biomass, etc. According to information from the International Energy Agency (IEA) for the years 2014-2016, only 22% of the electricity used in OECD countries is produced in a renewable manner, 60% of their […]

Icelandic lamb – the first protected product name in Iceland

Pure Natura is working with “the sheep farmers association of Iceland” and “Icelandic lamb marketing board” to get the message of the purity of the Icelandic lamb, across to consumers. That is very appropriate since the main ingredients of our supplements is organ meat from lamb that comes as a side-product when breeding lamb for human consumption. Our production started with utilizing lamb hearts and lamb liver as main ingredients […]

Mood-Food

The vast majority of people are aware, that the food they eat has an impact on physical health. But what about mood and mental wellbeing… does it matter what we eat? Yes, food choices affect daily well-being. There are certain foods that are known for their effects, some in a positive way, but others for the worse. Good mood foods, that improve emotional and mental wellbeing are e.g. dark chocolate, […]

Glyphosate with your salat or antibiotics with your meat?

1200% increase in urine Various toxins – both herbicides and pesticides are widely used in modern agriculture. Due to that fact, it is not surprising to discover, that the majority of Americans today, have measurable amounts of glyphosate in their urine. Glyphosate is the active ingredient in the most common and widely used herbicide of all times –Roundup. The same toxin is also found in higher amount in breast milk […]

Iron deficiency – The nutrient most commonly missing in the diet of older people, women and children

According to the World Health Organization (WHO), iron deficiency is the most common nutrient deficiency in the world. Iron has many roles in the body, but one of its most important tasks is to transfer oxygen to the cells. It is important for the immune system and essential for many of the body´s metabolic functions. The production of enzymes (which play a vital role in the production of new cells, […]