Liver, toxins and detoxification

It´s the time of year when people take on better habits, often related to improved lifestyle, diet, exercise etc. That is a good thing, though we can argue whether it should happen in periods or be an ongoing, regular behavior. Many people make New Year’s wows that include increased exercise and eating healthier or eating less. In recent decades western people have constantly been gaining weight and the Christmas month […]

Getting the most out of using our Pure Natura supplements

We would like to point out that by rotating our supplements you are more likely to get the most benefits out of taking them in the long run, than by always taking the same supplement. Pure Natura products are made from real food and we know that it is important to eat a variety of different sorts when it comes to food. In the products, you will find different ingredients […]

Native breeds-The Icelandic lamb

Native breeds Animal breeds are defined as native or local when their characteristics are tied to the climate, geographical and socio-economic conditions of the land in which they have developed or to which they have adapted over time. Half of the breeds found in Europe at the beginning of the 20th century are now extinct, and a third of those remaining are at risk of extinction in the next twenty […]

Making Sense of the Clean Label Concept

Over the past few years, consumers have been looking more and more for products with cleaner label. Health-conscious consumers want to know what they put into their bodies and it can be said that clean label is the new norm when it comes to food and beverage products. 73% of consumers are willing to pay extra for such ingredients and in year 2017 Clean label represented 33% of the total […]

Icelandic farmers are gathering their sheep before winter

Every year in September, Icelandic farmers, head to the mountains to herd their sheep and get them back home before the first snow arrives in Iceland. The beautiful, clean Icelandic mountains have been their home since the beginning of June and the only home that the lambs born that spring, ever get to know. The lambs have roamed free with their mother all summer, eating grass herbs and berries. During […]

Important nutrients for men

Most men, who eat clean and healthy foods get the nutrients they need from their food. By eating healthy they build and maintain good health. However, men who eat typical Western diet (high calorie/low nutrition), experience nutrient deficiencies. They often lack vegetables and fruits in their diet and get too little exposure to sunlight. Magnesium, vitamin D and vitamin B12 deficiency is common. Some men need special supplements if their […]

Hypothyroidism, nutrients and energy

Some people are blessed with a lot of energy and endurance, while others have little or no energy to face daily challenges, no matter how often they rest. Wholesome food contributes to general well-being and gives energy, while unhealthy food, with poor nutrition causes the opposite, discomfort and loss of energy. Liver is unique in terms of the amount and variety of nutrients it includes, containing between 10 and 100-fold […]

The best vitamins for women

Nutrition women need Good health is based on nutrition, proper pure water intake, regular exercise, sufficient rest and mental and emotional balance. Peoples need for nutrients is individual, differs by gender, age, occupation, place of residence etc. However, a good foundation of certain known vitamins and minerals is essential for each human body to function properly. These are 13 vitamins and 16 minerals, and in addition, there are various other […]

Pure Nutrition – A Nutritional Powerhouse from desiccated liver

For those of you that don’t know our Pure Nutrition capsules from Icelandic lamb liver include many of the essential nutrients we need for our health and in good dosages as the lamb liver comes in capsules in a very concentrated form. Two capsules of Pure Nutrition provides you with 350-400 gr. broccoli worth of vitamin A, 300 gr. cooked lentils worth of vitamin B1, as much vitamin B2 as […]

Pure Natura- environmental footprints

Renewable energy means energy that comes from a source that does not decrease but renews itself constantly despite being used. An example of this is e.g. solar energy, energy from wind, geothermal energy, hydroelectric power, energy from biomass, etc. According to information from the International Energy Agency (IEA) for the years 2014-2016, only 22% of the electricity used in OECD countries is produced in a renewable manner, 60% of their […]