Astaxanthin – the most powerful natural antioxidant

Astaxanthin benefits

Natural Astaxanthin is found in various microorganisms such as algae and in marine animals; shrimp, lobster, salmon and more. Mammals are not capable of producing astaxanthin but can obtain it by eating the animals containing it and the algae that produce it. Astaxanthin is a fat-soluble pigment, dark red in color and belongs to a group of chemicals called carotenoids. It gives red and pink color to the shell of […]

Adaptogen herbs

In the Pure Natura product line we have some herbs and plants that fall within the definition of being called an adaptogen. The best known is Rhodiola Rosea but garlic and maybe even chervil and rosmarin can also be classified as one and can be found in our products. In the following blog we use parts from an article written by Rosemary Gladster on these amazing herbst. There you´ll learn […]

Stinging Nettle (Urtica dioica) – An ordinary plant with extraordinary properties

The stinging nettle is a plant with a long history of use. For thousands of years, it´s been used as food, for weaving cloth and making paper. The plant contains fibres similar to industrial hemp and flax. These fibres are hollow inside and provide natural insulation that makes the garments warm. During the First World War, the German military used stinging nettles in their soldiers’ uniforms. However, the nettle is […]

Senior nutrition

Senior nutrition

Malnutrition is it called when the body does not get enough nutrients from the food consumed to function properly. Nutrients are fats, carbohydrates, proteins, vitamins and minerals. These substances give the body energy, help it grow and promote tissue maintenance. They also play a role in the bodies functions, such as breathing and heartbeat. As our population ages, malnutrition becomes a growing concern. Good nutrition is very important for all […]

Liver, toxins and detoxification

It´s the time of year when people take on better habits, often related to improved lifestyle, diet, exercise etc. That is a good thing, though we can argue whether it should happen in periods or be an ongoing, regular behavior. Many people make New Year’s wows that include increased exercise and eating healthier or eating less. In recent decades western people have constantly been gaining weight and the Christmas month […]

Getting the most out of using our Pure Natura supplements

We would like to point out that by rotating our supplements you are more likely to get the most benefits out of taking them in the long run, than by always taking the same supplement. Pure Natura products are made from real food and we know that it is important to eat a variety of different sorts when it comes to food. In the products, you will find different ingredients […]

Native breeds-The Icelandic lamb

Native breeds Animal breeds are defined as native or local when their characteristics are tied to the climate, geographical and socio-economic conditions of the land in which they have developed or to which they have adapted over time. Half of the breeds found in Europe at the beginning of the 20th century are now extinct, and a third of those remaining are at risk of extinction in the next twenty […]

Making Sense of the Clean Label Concept

Over the past few years, consumers have been looking more and more for products with cleaner label. Health-conscious consumers want to know what they put into their bodies and it can be said that clean label is the new norm when it comes to food and beverage products. 73% of consumers are willing to pay extra for such ingredients and in year 2017 Clean label represented 33% of the total […]

Icelandic farmers are gathering their sheep before winter

Every year in September, Icelandic farmers, head to the mountains to herd their sheep and get them back home before the first snow arrives in Iceland. The beautiful, clean Icelandic mountains have been their home since the beginning of June and the only home that the lambs born that spring, ever get to know. The lambs have roamed free with their mother all summer, eating grass herbs and berries. During […]

Important nutrients for men

Most men, who eat clean and healthy foods get the nutrients they need from their food. By eating healthy they build and maintain good health. However, men who eat typical Western diet (high calorie/low nutrition), experience nutrient deficiencies. They often lack vegetables and fruits in their diet and get too little exposure to sunlight. Magnesium, vitamin D and vitamin B12 deficiency is common. Some men need special supplements if their […]