Icelandic lamb – the first protected product name in Iceland

Pure Natura is working with “the sheep farmers association of Iceland” and “Icelandic lamb marketing board” to get the message of the purity of the Icelandic lamb, across to consumers. That is very appropriate since the main ingredients of our supplements is organ meat from lamb that comes as a side-product when breeding lamb for human consumption. Our production started with utilizing lamb hearts and lamb liver as main ingredients […]


The vast majority of people are aware, that the food they eat has an impact on physical health. But what about mood and mental wellbeing… does it matter what we eat? Yes, food choices affect daily well-being. There are certain foods that are known for their effects, some in a positive way, but others for the worse. Good mood foods, that improve emotional and mental wellbeing are e.g. dark chocolate, […]

Glyphosate with your salat or antibiotics with your meat?

1200% increase in urine Various toxins – both herbicides and pesticides are widely used in modern agriculture. Due to that fact, it is not surprising to discover, that the majority of Americans today, have measurable amounts of glyphosate in their urine. Glyphosate is the active ingredient in the most common and widely used herbicide of all times –Roundup. The same toxin is also found in higher amount in breast milk […]

Iron deficiency – The nutrient most commonly missing in the diet of older people, women and children

According to the World Health Organization (WHO), iron deficiency is the most common nutrient deficiency in the world. Iron has many roles in the body, but one of its most important tasks is to transfer oxygen to the cells. It is important for the immune system and essential for many of the body´s metabolic functions. The production of enzymes (which play a vital role in the production of new cells, […]


The chart below lists the micro-nutrient content of broccoli, apples, oats and lamb liver. These foods are all known to be extra nutrient-rich and, by some, labeled as super foods. The numbers with red color rate the highest in each category, representing the amount of that particular micro nutrient in 100 grams of each food. The information is taken from the ISGEM database of Matis ltd., an Icelandic Food and […]

Elements of health

People who take dietary supplements do so to get more vitamins and/or minerals into their diet. But how well does the body make use of these supplements? Let´s have a little look … (From the best selling book Prescription for Nutritional Healing by James F.Balch, MD & Phyllis A.Balch, C.N.C.) The function of vitamins “Vitamins are essential to life. They contribute to good health by regulating the metabolism and assisting […]

Back to basics – Ancestral eating

Ancestral diet is a term for numerous diets that claim to follow the eating patterns of ancient humans, who were hunter-gatherers. The goal of this style of eating is improved health and the theory behind it is that you will be healthiest when you eat the foods your body is best adapted to. Ancestral diets go by different names like the Traditional diet, the Neanderthal diet, the Caveman diet, the […]

Eating glands and organ meat

Consumption of glands and organs is not new. Throughout history, glands have been used along with various other parts of farm animals for health purposes. Previously it was common knowledge that the consumption of certain body parts of animals and fish had a good impact on the health and well being of the consumer. They were also specially consumed to prevent certain ailments, for instance was liver eaten to avoid […]

Your skin, hair and nails

Youthful and Radiant Skin and Hair When we started developing our production, we examined the material very well; it was obvious we had something very good in our hands. The Icelandic lamb organ meat is unique, both in terms of nutritional value and specially in purity. The wild harvested herbs that we use are no less powerful. Today we have found out that our products excel our expectation. When our […]

Our story

Throughout history, women have been giving and taking care of life. It was their responsibility to make healthy food from the resources they had and to keep family members alive and in good health. However, in the last few decades , things have changed and various feminine values have been pushed aside for more tangible ones. Money became a leading role in peoples’ life and food production was industrialized and […]